Xenalytics by XENA

E-commerce and CPG, visualized daily.

One interactive infographic every day on how people shop and what brands sell. Each one comes with a short article that explains the numbers, and every number links to its source.

New every day. Latest: · RSS

5interactive infographics so far
23sources cited and linked
612data points you can explore
1/daynew piece every day

All infographics

5 infographics

No. 005 · AI Search · E-commerce+60%conversion of AI-referred visits to US retail sites versus non-AI traffic, July 2026 (Adobe)

AI shoppers went from converting 38% worse to 60% better in 16 months

Traffic from ChatGPT-style assistants to US retail sites is still growing fast. The bigger story is quality: AI-referred shoppers now buy more often than everyone else.

· 4 min read · Interactive
No. 004 · E-commerce · Platforms$378.4Bgross merchandise volume on Shopify in 2025, up 29% from 2024

Shopify merchants sold $378 billion in 2025, 49× more than in 2015

The platform behind millions of direct-to-consumer storefronts keeps compounding. Here is how big the Shopify economy has become, year by year.

· 3 min read · Interactive
No. 003 · CPG · Retail21.3%store-brand share of US dollar sales in 2025, all outlets (Circana Unify+ via PLMA)

Store brands now take 21.3% of US grocery-aisle spending

Private label grew nearly three times faster than national brands in 2025. Find out how exposed your category is.

· 4 min read · Interactive
No. 002 · Marketplaces · Retail Media · E-commerce$68.6BAmazon advertising services revenue in 2025, up from $12.6B in 2019

Amazon's ad business made $68.6 billion in 2025

Advertising is now Amazon's fastest-growing major business line. It is bigger than Prime and other subscriptions, and it is built on the same shelf your brand competes on.

· 3 min read · Interactive
No. 001 · E-commerce · Retail17.1%of US retail sales were made online in Q2 2026 (seasonally adjusted)

Online shopping now takes 17.1% of US retail sales

Twenty-seven years of US Census data show online's share of retail rising steadily, jumping during the pandemic, then dipping, and now setting new records again.

· 4 min read · Interactive
01 · SOURCEDEvery number has a link.

We use public filings, government statistics and published industry research. Each chart names its source and year, estimates are labelled, and where sources disagree we say so.

02 · INTERACTIVEExplore, don't just look.

Scrub through time, switch measures, sort rankings, find your category and test what you know. Every chart has a data table you can read or download.

03 · SHAREABLEFree to share, cite and embed.

Download the PNG, copy a citation or embed the interactive version on your site. Just link back. Suggest a topic.

Xenalytics is made by XENA Intelligence, the team behind Searchpanel. Every infographic here was originally published on XENA Intelligence and is reproduced with the same data and sources. For what AI shopping assistants say about your own products, read the Searchpanel blog or run a free audit.

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