The challenge
London Harness wanted shoppers to discover its products when asking AI assistants where to shop. The opportunity was to make its expertise, product information and store details more accessible beyond a traditional product catalog.
What Xena implemented
Xena developed two concept websites, including tumiwellesley.com, that presented the retailer’s knowledge through:
- Buying guides and frequently asked questions.
- Additional brand and product context.
- Journal content drawn from existing social posts.
- Prominent store information and click-to-call options.
- Purchase links leading to London Harness’s existing checkout.
The concept sites gave Xena a way to explore content improvements while retaining the retailer’s existing purchasing destination.
What was observed
During the October 28, 2026 customer review, co-owner Demian Wendrow reported that someone asking in chat where to buy Briggs & Riley had seen London Harness appear first.
In the same meeting, Xena founder Akhil Suresh Nair reported seeing the retailer among the top five answers for relevant luxury-shopping queries across several AI tools, following approximately 40 days of work.
How to read these observations
These are reports from a customer meeting, not a controlled before-and-after study. They do not establish a repeatable ranking improvement, prove that the concept sites caused the appearances, or demonstrate additional sales.
From discovery to a purchase
The review also identified opportunities to improve the main website’s speed, gifting experience and shopping functionality. Discovery is one part of the journey; the destination must help an interested shopper take the next step.
The next measurement step
A stronger evaluation would pair saved AI answers and repeated checks with referral traffic, store enquiries and completed purchases. This would help distinguish an encouraging appearance from a consistent source of qualified demand.
This is a Xena AEO pilot account. The reviewed records do not establish that Searchpanel software produced the reported observations. No revenue uplift or Searchpanel score improvement is claimed.
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Prepared from the October 28, 2026 London Harness customer meeting record. The transcript was AI-assisted and includes fidelity caveats. Original answer captures, a standardized prompt set and attributed conversion results were not available in the reviewed evidence. AI answers vary by query, engine, time and user context.